Thursday, June 23, 2011

Marketers Have Guardian Angels?

Many CEO's and other senior executives prefer strategy meetings to be with primary decision makers, only. They believe the old adage "Too many cooks in the kitchen spoil the broth". But there is one person you should always invite to the party -- a rep from the legal department -- and sometimes, depending on the meeting, the Chief Counsel.

I know what you're thinking —"What the .... Why would I do that???" Truth is, the legal department is your Guardian Angel. They are there to protect you, your ideas, and the company you represent.

No, I never went to law school, so I have no vested interest in saying this. I am a marketer and I have seen too many companies choke and lose a ton of money down the road because their legal counsel was not in the vetting process early enough. By warning you of potential issues they can save you and your company time, money, and embarrassment.

Another benefit of having the legal department in all your strategic meetings and presentations is that they feel more involved with the company -- because of you -- and are thus more responsive to getting your work done -- ahead of other divisions.

Some of the most iconic campaigns we have worked on started with comments from our guardian angles — the lawyers! 

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