Thursday, April 12, 2012

Visualizing Incongruity

Can you guess what is missing from this webinar email promoting the value of Google+ over Facebook for small businesses? Hint: look at the row of social sharing icons above the headline.
First impressions are important. Sure, Brad has little control over Verizon's choice of social sharing links promoting his webinar, but that makes it no less embarrassing. I did not sign up for his webinar– congruity matters.